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Hudson Securities' Las Vegas Room Rate Tracker

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Hudson Securities reports on Las Vegas weekly room rates, saying "[Our] current three-week room rate survey — which covers the week-ending October 16, 2010 shows strong increases in weekday asking rates and decreases in weekend asking rates. Overall asking rates were +8% with weekday rates +26% and weekend rates -13%. Last week's survey showed asking rates +20% for the week ending October 9th."

Some ratings for Las Vegas hotels:
Aria - October Up, November Down
Vdara - Mixed: November Lower, September & October Unchanged
Bellagio - Aggressively pushing rates

Hudson Securities takes this stance on the matter:
"Our last survey showed strong weekend trends over Columbus Day, this week shows strong midweek trends in a busy convention week but a soft weekend. This suggests that demand remains largely event-driven and that it is still tough to fill rooms without them. More underlying organic demand will be required to sustain a meaningful and durable Vegas recovery. Within MGM's portfolio, the Bellagio continues to demonstrate momentum while Aria's rates have been sluggish. Originally, Bellagio and Aria were intended to be high-end price-point peers. That remains elusive."

 

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