Apparently, Amazon.com Wants to Sell Everything (AMZN)

Amazon.com (NASDAQ: AMZN) announced Monday that it would acquire Quidsi, an e-commerce company that runs Diapers.com for about $540 million.

According to a New York Times report, "Quidsi is an example of the new wave of e-commerce companies. After companies like Webvan and Pets.com flopped during the dot-com bust, Quidsi came along with a new approach. It offers free shipping in two days or less, around-the-clock customer service and a wider selection than a store can stock."

Shares of Amazon are up 1.25%, or $2.14, to $172.91 this afternoon.

BGC Partners analyst Collin W. Gillis told Benzinga that the deal wasn't "particularly material," but could help Amazon save costs with its advanced algorithms.

Quidsi developed an advanced warehouse technology that saves the company money on filling and shipping orders. The automated system would clearly benefit Amazon.com, which ships an inordinate amount of goods every day.

Gillis noted to Benzinga that the acquisitions show a readiness on the company's part to buy vertical companies.

The deal also solidifies CEO Jeff Bezos' strategy of acquiring growth rather than organically growing within. Amazon.com has purchased Zappos.com and Woot.com within the last year, and shows no signs of stopping.