Gilford Securities Reiterates Valassis Communications Buy

Gilford Securities reiterated its Valassis Communications (NYSE: VCI) Buy rating in a research report published today. Gilford Securities has previously given Valassis Communications a $38 price target.

In the report, Gilford Securities states, "After two plus years of couponing growth, frugal customers persist. A long recession changed consumer's mindset. VCI's value-add to clients / consumers going forward is still significant and long-term. Consumers saved nearly $4 billion with CPG coupons in 2010. A third of consumers polled used more coupons in 2010."

Shares of Valassis Communications were trading at $27.74 at the time of posting, down 6.88% from Wednesday's market close.