UPDATE: ANF Dissociates Brand From Antics of Jersey Shore

International Strategy & Investment Group has published a research report on Abercrombie & Fitch (NYSE: ANF) after the clothing retailer attempted to dissociate its brand from a delusional cast member of "Jersey Shore."

In the report, International Strategy & Investment Group wrote, "We applaud the decision to dissociate A&F brands from “The Jersey Shore” characters. Especially overseas, this is a proactive step to help maintain the brand's emerging position as the beacon of casual American luxury. This is particularly important given that "The Jersey Shore" has taken its in:your:face, over:the:top antics to Florence, Italy this year for season 4. If Europeans begin to associate A&F with boorish American behavior, it could dampen the brand's sizable Europe opportunity just as the A&F flagship and Hollister expansion has begun to accelerate."

ISI rated Abercrombie & Fitch a BUY with a price target if $90.00. Abercrombie & Fitch closed Tuesday at $71.02.