Blueshift Ideas Talks Google+ And Ad Dollars
Blueshift Ideas is out with a series of tweets discussing Google (NASDAQ: GOOG), and its new social networking site, Google+.
The San Francisco-based research firm said that Google+ puts Google into a unique position to "integrate customer data to draw targeted ad dollars." The firm also notes that customer analytics from Google+ are being seen as an asset to draw ad dollars to Google. Google+ is also generating incremental ad revenue during its experimental stage.
The firm also notes that social media companies and its executives are "excited by opportunities from Google+'s array of targeted, personalized advertising capabilities."
Blueshift notes that mobile advertising could be the next form of advertising to take off, and Google+'s services will continue to expand Google's dominance in mobile advertising.
At last check, shares of Google were up $1.88 to $535.91, a gain of 0.35%.
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Posted-In: Blueshift IdeasAnalyst Color Analyst Ratings