Blueshift Ideas Mixed On Sodastream

Blueshift Ideas is out with a research report and series of tweets on Sodastream (NASDAQ: SODA) and it appears that customers are not purchasing the flavored syrups, which is a key revenue generator for the company.

In their research, Blueshift noted that sales in the U.S. are growing, but the flavor sales are not. The San Francisco-based research firm reports that it spoke with ten owners of the machines, and eight of them only use it for "seltzer water and do not purchase the syrup flavors."

Sodastream has moved into new stores, such as Kohl's (NYSE: KSS) and Bed, Bath, & Beyond (NASDAQ: BBBY) and that traffic and sales are increasing. The company has "in-store demos planned, w/ CO2 exchange believed on its way." The research firm notes that the European market has matured. It spoke with a few European sources, and the source said that sales are unimpressive and lower year-over-year.

At last check, shares of Sodastream were up 23 cents to $42.49, a gain of 0.54%.