Nutrisystem Launches New Program, Names Janet Jackson as Spokesperson

Wedbush Securities has published a research report on Nutrisystem (NASDAQ: NTRI) after the company launche "Nutrisystem Success" program with Janet Jackson as its spokesperson.

In the report, Wedbush writes, "Success features daily protein shakes; new chef's table entrées developed by award-winning celebrity chefs using a patented new microwaveable steamer bag technology; access to support, tools, and trackers; and a personalized activity program. Nutrisystem will also offer new transition and maintenance plans, including à la carte menu pricing and an “At Home Tool Kit” with a meal measure, portion control serving set, and cookbook. Success is being offered with introductory pricing for the core 28-day program at $260 for women and $290 for men, both with auto-delivery and the new chef's table entrées, part of the fresh frozen line that is nearly double the prior offering. Janet Jackson will appear in a national advertising campaign; and the soft cover of her New York Times bestseller book, True You, is launching to coincide with the Nutrisystem partnership. A new men's spokesperson will also be announced shortly."

Wedbush maintains its Outperform rating and $15 price target on Nutrisystem, which closed yesterday at $12.71.