UPDATE: Barclays Capital Reiterates Overweight Rating, Raises PT on Youku Tudou

In a report published Friday, Barclays Capital reiterated its Overweight rating on Youku Tudou (NYSE: YOKU), and slightly raised its price target from $27.00 to $28.00.

Barclays Capital noted, “Maintain OW with new PT of US$28. With the worst (disrupted 3Q and 4Q guidance) now behind us, together with management focus on improving Tudou's sales efficiency and additional growth upside coming from mobile monetization in 2013, we see brighter growth prospects for Youku Tudou combined. We believe offline budget will continue to shift to online to capture the growing online user traffic and demand for good entertainment content. Also, the online video advertising business model will be less disruptive and potentially be an incremental benefit in the transition from PC to mobile. We recommend investors accumulate the shares, as we believe the worst of the integrated quarter is now behind us.”

Youku Tudou closed on Thursday at $16.88.