Facebook Shares Mixed Following Pivotal Research Downgrade; Macquarie Price Target Increase

Facebook (NASDAQ: FB) shares traded slightly in the red Thursday morning following a pair of reports early in the day, one from Pivotal Research downgrading the company from Buy to Hold, while keeping its price target at $48, and another from Macquarie that increased its price target from $49 to $62.

On the bearish side, the Pivotal report stated that the company has risen "too far, too fast," and outlined a long-term bullish thesis, but stated that shares were currently over extended. It also stated that the company is fairly valued at its current multiple.

On the more bullish side, Macquarie bumped the price target up while holding its Outperform rating. The report stated that third-quarter mobile and ad revenue are looking good right now, and reiterated Facebook as a top pick.

At the time of this article, the tides had shifted from bearish to bullish, as Facebook gained 0.14 percent to $50.28.