Groupon Named Top Mid-Cap Pick for 2014 by Northland Capital

Northland Capital analyst Darren Aftahi added Groupon (NASDAQ: GRPN) to the top mid-cap pick for 2014 and raised the price target from $13.00 to $15.00.

Aftahi noted that Groupon's product diversification will drive new growth channels as the company's mobile platform will offer a more engaged platform for discounted goods. Northland Capital added that Groupon's transition into broader, pull based commerce marketplace is likely to increase website and app traffic.

Groupon was up 142% in 2013. Shares of Groupon closed at $11.77 on Tuesday and have traded as high as $12.04, up 2.29%.