UPDATE: Susquehanna Financial Group Initiates Coverage On Ford

Susquehanna Financial Group initiated coverage on Ford Motor Company (NYSE: F) Monday with a Neutral rating and $14 price target.

Analyst Matthew Stover noted that some analysts had "spent much of the last year focusing on the new F-150 launch and judging the prospects for Ford’s stock on the basis of an up or down vote on that product” which is “doing quite well now."

Stover estimated that Ford will lose about $1.4+ billion outside North America in 2014 and that Ford’s 2020 goals could move it towards profitability outside North America but recommended staying on the sidelines at this time.

According to the report, key catalysts included "1) further clarity on capital allocation, 2) new product launches, 3) EPS results, and 4) sales results for U.S. and European light vehicle markets."

Ford Motor Company closed at $14.17 Monday, up 1.07 percent.