Pachter: GoPro Has 'Great Urgency' To Become 'Device Of Choice' For Real-Time Video

GoPro Inc (NASDAQ: GPRO) hopes to become a stronger content company with improved sharing and editing tools. But will it be enough to solidify the company's position as the number-one action cam manufacturer?

"I think that they can improve the interface a ton, and think that GoPro cameras become more relevant if users can post directly to YouTube, Instagram, Periscope and other video sharing services," Wedbush analyst Michael Pachter told Benzinga. "There is no urgency to emphasize content, but a great urgency to make GoPro cameras the device of choice to capture real-time videos."

Niles Lawrence, president of stock analysis site Vuru, told Benzinga that he thinks GoPro has "good potential."

"They have huge market share," he said. "Everyone knows GoPro. I think it kind of has the same effect that Apple can have where they have so much market share that if they want to get something out there, they're able to."

Related Link: Is GoPro The Apple Of Its Sector?

Small Community

Global Equities Research analyst Trip Chowdhry said that the problem with GoPro is that it is for a "highly active user base."

"It's a community that is not very big," Chowdhry told Benzinga. "You cannot say it's a mass-market product. It is a very compelling product but for a very limited few. It is a good strategy but it doesn't have much revenue opportunity associated with it."

Chowdhry compared GoPro to new parents who snap thousands of photos of their kids. That, he said, is sort of what it is like for a GoPro user. The person taking the photo might want to see as many images as possible. The same may be true for others in his or her field, but few others may care.

GoPro = Red Bull?

Lawrence said that he sees a lot of parallels between GoPro and Red Bull in terms of branding.

"It's very good branding," he said. "You also have to really look at what else are they gonna get into? Facebook is a great example of that. Facebook has over 10,000 employees now because they're working on so many different things and they're expanding across the board into where they're gonna go next."

Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.