Why Investors Shouldn't Pay Much Attention To Apple's WWDC: Sanford Bernstein Explains

While most analysts are paying close attention to Apple Inc. (NASDAQ: AAPL)’s Worldwide Developers Conference 2015, Sanford Bernstein analyst Toni Sacconaghi doesn’t expects much from it.

Sacconaghi was on CNBC recently to discuss why he has low expectations for the event.

Won’t Hold My Breath

"It’s called the Worldwide Developers Conference because it’s really is oriented towards Apple’s developers," Sacconaghi said. "It’s a multi-day event and this is the key note in which there are typically software introductions.

"But in terms of materiality, if you look back over the last several years, this is not the forum where we typically get any kind of meaningful new hardware products."

He continued, "And so, I do think we will get a music streaming service, we will get a bunch of software updates. I think importantly, we will get a developer’s kit for the watch, but beyond that, I wouldn’t be holding my breath."

Related Link: RBC Capital Predicts Highlights For WWDC'15: Music, iOS 9 Update And Launch Of Apple Watch SDK

TV Service, But Not An Actual TV

Sacconaghi was asked if he thinks that Apple will ever launch an actual television set. He replied, "I don’t believe so. I think we will get a television service. I don’t expect it at this event. I think, we will potentially get upgrade capability from the Apple TV box or have that as a cloud-based service, but I struggle to see why Apple would actually want to manufacture a television.

"Historically, television margins have been really low. It’s a hyper-competitive industry. If you think about Apple just merchandising in its store, the small items like an Apple Watch really forced Apple to rethink how it merchandises within its stores. If you bring in 50, 60, 70-inch televisions that pushes it one step further," Sacconaghi concluded.

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