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Amid 'Uninspiring Traffic' In Softlines, TJX, L Brands, Express, Ross Are 'Market Share Winners For Holiday'

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Amid 'Uninspiring Traffic' In Softlines, TJX, L Brands, Express, Ross Are 'Market Share Winners For Holiday'

  • In a report issued Monday, MKM Partners analyst Roxanne Meyer shared a look into traffic in the softlines retail segment.
  • Despite the fact that last weekend was the second-to-last ahead of Christmas, the expert classified the traffic as “uninspiring overall, with little buzz in the mall and many stores without lines at checkout.”
  • However, she highlighted a few brands poised for outperformance this holiday season.
  • Just a couple of weeks ahead of Christmas, traffic at softlines retailers was quite soft – no pun intended, MKM analyst Roxanne Meyer assured. There were, nonetheless, a couple of notable exceptions where traffic was robust: L Brands Inc (NYSE: LB)’s Victoria’s Secret and Bath & Body Works.

    Outside malls, the analysts believe off-prices’ shares continue to surge this holiday season, and noted TJX Companies Inc (NYSE: TJX)’s “strong presentation of gift-giving and assortment of global brands including a healthy assortment of luxury items.”

    Related Link: 5 Things To Consider When Preparing For A Santa Claus Rally

    The firm continues to view TJX, L Brands, Express, Inc. (NYSE: EXPR) and Ross Stores, Inc. (NASDAQ: ROST) as “market share winners for holiday.”

    Holiday Promotions

    The report then went on to look at promotions.

    These bands saw an uptick in promotions this week when compared to last year:

    • Urban Outfitters, Inc. (NASDAQ: URBN)’s Anthropologie
    • Banana Republic
    • Chico's FAS, Inc. (NYSE: CHS)
    • Gap Inc (NYSE: GPS)
    • Gap’s Old Navy
    • Victoria’s Secret

    On the other hand, the following brands witnessed a downtick in promotions this week versus last year:

    • Express
    • White House Black Market

    And, with flattish promotional activity:

    • Bath & Body Works
    • Urban Outfitters

    Disclosure: Javier Hasse holds no positions in any of the securities mentioned above.

    Image Credit: Public Domain

    Latest Ratings for LB

    DateFirmActionFromTo
    Dec 2021RBC CapitalMaintainsOutperform
    Dec 2021CIBCUpgradesUnderperformerNeutral
    Nov 2021RBC CapitalMaintainsOutperform

    View More Analyst Ratings for LB

    View the Latest Analyst Ratings

     

    Related Articles (TJX + LB)

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