This Investment Pro Makes The Case To Own JCPenney's Stock

J C Penney Company Inc (NYSE: JCP) has seen its stock tumble nearly 20 percent over the past month as investor appetite for department store and retailers have diminished amid poor quarterly results.

Craig Hodges of Hodges Capital Management was a guest on CNBC Monday to explain the case for why one retailer stands out in the field - J C Penney Company Inc (NYSE: JCP).

Related Link: Jefferies On The Big Boys Of Retail

Hodges noted that JCPenney is shopping for buyers to buy its headquarters in Dallas, Texas. He suggested the company has received interest from 100 potential buyers at a price of around $400 to $450 million, which can be used to reduce a "considerable amount" of its debt.

Hodges added that 75 percent of JCPenney's advertising spend was allocated towards the Academy Awards and the company now has an opportunity to be "smarter" with its ad spend.

Meanwhile, many retailers and department stores are scrambling to introduce new initiatives to drive traffic and sales, but JCPenney is ahead of the pack and can count on strong Sephora sales which are in roughly half of all of its stores. In addition, the company will re-introduce appliances for the first time since 1983.

Finally, Hodges stated that JCPenney could be trading at $20 to $25 per share in a few years.