Is Apple Holding Back On Vision Pro Storage Variants? Mark Gurman Thinks So

Renowned tech analyst Mark Gurman has expressed skepticism about Apple Inc. (NASDAQ:AAPL) not revealing multiple storage options for its mixed reality headset, Vision Pro.

What Happened: Gurman, in a series of tweets on Thursday, voiced his uncertainty about the existence of multiple storage capacities for the Vision Pro.

He stated, “Given how limited supply will be initially – without any prior knowledge on which capacities people will want – it will be challenging to have multiple tiers.”

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He further pointed out the peculiarity of Apple’s decision to only disclose a 256GB variant of the Vision Pro. Gurman proposed possible explanations, including the absence of other variants, a desire to avoid backlash over pricing, or a delayed launch of additional capacities.

Why It Matters: This development comes in the backdrop of a virtual reality showdown between Apple’s Vision Pro and Meta Platforms‘ (NASDAQ:META) Quest 3. The Vision Pro, with its visionOS, promises a blend of digital and physical worlds, bringing a new level of immersion and connectivity.

Competition is also building up with Sony Corp. (NYSE:SONY) showcasing a mixed reality headset at the Consumer Electronics Show 2024.

With the Vision Pro set to hit stores in February, the lack of information on storage variants adds a layer of intrigue to Apple’s new product launch.

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This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.

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