Wal-Mart To Pursue Small Store Strategy (WMT)

The Associated Press is reporting today that Wal-Mart Stores Inc. (NYSE: WMT) will soon be rolling out smaller format stories in urban markets in an effort to continue gaining customers.

The new strategy, which is expected to be unveiled at next month's analyst meeting, is aimed to pump up sluggish U.S. sales.

"I see this as a smart move, instead of coming into a market as a 900-pound gorilla," said Faith Consolo, chairman of real estate firm Prudential Douglas Elliman's retail leasing division. She noted that Wal-Mart has been talking to landlords and brokers.

"They're on an aggressive roll," she added. "This is a creative time. Everyone is thinking out of the box."

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