Best Time To Go Watch A Movie? AMC And Other Theater Chains Are Offering $3 Tickets — Just For This Saturday!

Movie buffs in the U.S. could be in for a pleasant surprise if they plan to visit their favorite theaters on Sept. 3.

What Happened: To commemorate the inaugural National Cinema Day that is observed on Sept. 3, more than 3,000 theaters with over 30,000 screens would provide discounted ticket prices of no more than $3, Cinema Foundation, the non-profit arm of the National Association of Theaters owners said in a release this weekend.'

This compares to the average cost of around $9.57 for a movie ticket in the U.S. in 2021.

The discounted offering is promoted as a show of gratitude to moviegoers who were responsible for the summer’s record-breaking return to cinemas after the COVID-19 pandemic that raged in 2020 and much of 2021.

“We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven’t made it back yet,” said Cinema Foundation President Jackie Brenneman.

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Participating Theaters: Major theater chains in the U.S., including AMC Entertainment Holdings, Inc. (NYSE: AMC), and Cinemark Holdings, Inc. (NYSE: CNK) Regal, which is operated by Cineworld Group plc (OTC: CNNWF), have all confirmed participating in the promotional program.

AMC tweeted the offer on its Twitter handle, stating all tickets, including IMAX and Dolby Cinema, are just $3, excluding tax, and its fountain drink and popcorn cameo combo costs $5, plus tax.

The theater chain already offers a discounted ticket pricing of $5 to AMC Stub members every Tuesday.

Regal, which operates 6,769 screens in 504 theatres in 43 states, also made an announcement for National Cinema Day in a press statement. “The one-day only event will feature all movie tickets for only $3, including all premium format screens,” it said.