Mattel Shares Rise On WWE Licensing Deal Extension

Mattel Inc. (NASDAQ:MAT) shares are trading higher on Monday after the company announced a multi-year extension of its global licensing agreement with WWE, a subsidiary of TKO Group Holdings (NYSE:TKO).

What To Know: The renewed partnership allows Mattel to continue producing WWE-branded products, including action figures, playsets, role-play items and accessories.

The extension reinforces a relationship that began in 2010 and comes as WWE expands its international presence, particularly through a new distribution agreement with Netflix. With Monday Night Raw and other WWE programming now available globally via the streaming platform, Mattel is positioned to benefit from broader exposure and demand for related merchandise.

Mattel’s WWE action figures have consistently ranked among the top sellers in the U.S. action figure market, and the company views the continuation of this partnership as a key element in its franchise strategy. Investors responded positively to the announcement, pushing Mattel shares modestly higher in afternoon trading.

MAT Price Action: Mattel shares were up 1.33% at $15.24 at publication Monday, according to Benzinga Pro.

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