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Why Sirius XM's Coming Price Increase Isn't Really An Increase

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Sirius XM Radio (NASDAQ: SIRI) agreed to voluntarily freeze their basic prices for 3 years following the merger in July of 2008. Sirius told the FCC they would not raise prices on their base package.

In fact, Sirius XM has NEVER raised their prices, ONE PENNY, EVER. Yes, that's right. 100% factual statement. Their base package price of $12.95 has been $12.95 since the year 2001. No other company can hold that claim. No cable company, phone company, satellite company, or any other pay subscriber service. Raised nothing. Not one dime.

Now it is time for loyal subscribers to pay finally for the improved reception, channels, availability and content. I can't think of a product were so much advanced value has been given for free for so long.

Well Sirius XM is finally going to have to ask its customers to begin paying it back the added value over the years without ever raising the price one cent...

Why Sirius XM's Coming Price Increase Isn't Really An Increase
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