Viacom's MTV Had Fun in the Sun - Let's Hope It Lasts

Viacom (NYSE: VIA) issued a press release at the beginning of the month touting MTV's excellent summer. The cable asset is apparently very satisfied with the ratings generated by some of its famous franchises.

Management said MTV's performance from June through August was the best in three years. Ratings increased 16% on a year-over-year basis during that time period. Without checking, can you guess what was highlighted near the top of the release? I'm sure Jersey Shore immediately came to your mind. The show engaged 5.8 million total viewers at its series high.

While Jersey Shore has been the arguable driver of MTV's recent success, the company doesn't want us to forget the other big offerings on the programming slate: The Real World: New Orleans, Teen Mom, and the 2010 MTV Movie Awards.

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