Alibaba's March Expo Sparks 27% Jump In US Small Business Orders

Alibaba Group Holding (NYSE:BABA) global online wholesale marketplace Alibaba.com recorded a 27% growth in orders from U.S. SME buyers during the March 2025 Expo.

March Expo connects millions of buyers with millions of suppliers worldwide, helping them discover the latest product opportunities and build new supplier partnerships while providing attractive promotional offers.

A month-long virtual event, the March Expo leverages technology, artificial intelligence (AI), and digital sourcing to help US SMEs access growth opportunities through global trade.

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Alibaba.com’s order got a boost from growth across several key product categories across the country, particularly sports products, which saw an increase of nearly one-third (30%).

According to Alibaba.com data, orders for pickleball-related products increased by 197% as demand for sporting goods in the U.S. continues its growth trajectory.

In addition, the firm order growth was driven by U.S. SMEs switching to digital sourcing, buying goods directly from suppliers rather than intermediaries.

Alibaba stock has surged 81% in the last 12 months.

Dan Ives of Wedbush Securities has called Alibaba the “best way to play China tech,” citing its strong positioning in AI and cloud. Chelsey Tam of Morningstar emphasized that Beijing’s renewed support for private enterprises like Alibaba signals a favorable policy environment.

Price Action: BABA stock is down 1.46% at $130.50 premarket at last check Monday.

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