Time Warner (TWX) Says It Will Benefit From Current Trends
Jeff Bewkes, the Chief Executive of Time Warner Inc., (NYSE: TWX) said that current trends will likely lead to increasing revenue for Warner Bros. Television.
Bewkes gave the NBC (NYSE: GE) decision to replace Jay Leno at 10 PM with scripted programming as an example of one of the trends that will drive growth.
Bewkes also cited the movement among broadcast networks to demand payment from cable companies for carrying their channels. To make a case for compensation, the broadcasters will need more quality scripted shows to increase ratings.
"Demand for high-quality scripted programming seems to be going up and that is right in Warner TV's sweet spot," said Bewkes.
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