Mastercard Expands Partnership With UniCredit To Implement Single Card Multi Market Strategy
- Mastercard Incorporated (NYSE: MA) has announced the global expansion of its payment partnership with UniCredit SpA (OTC: UNCFF).
- The agreement extends to 13 banks in 12 markets across all card products, totaling 20 million cards.
- "UniCredit has been an important partner for many years," said Michael Miebach, CEO of Mastercard. "This expanded relationship will build on that experience to bring new innovations to UniCredit cardholders."
- This is the first time any sizeable commercial bank has implemented a "single card multi market strategy" of this scale in Europe.
- The development, buffered by Mastercard's expertise in the card payment space, includes digitalizing payments solutions and offering multi-functioning solutions with a fully equipped card.
- Also Read: Mastercard Inks Pact With HealthLock To Curb Medical Billing Errors, Overcharges
- With the deal, UniCredit will leverage Mastercard's brand platform and sponsorship marketing assets to deliver a simplified core product proposition with a full suite of in-app solutions across multiple payments rails.
- Price Action: MA shares are trading higher by 1.05% to $373.91 on the last check Friday.
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