Jim Cramer Feels 'Very Good' About Ford As Jim Farley-Led Company Is Making A 'Come Back'

Jim Farley-led Ford Motor Company (NYSE:F) has caught the attention of investors and market analysts alike with its recent stock performance, signaling a potential resurgence in the automotive sector.

What Happened: On Monday, Cramer highlighted the recent success of Ford noting its stock has seen a 10% increase this year, CNBC reported. The automotive giant has been trailing behind General Motors in performance but is now showing signs of a strong comeback.

"I think Ford's doing well…the stock's starting to come back, it is underperformed GM, but it is up 10% for the year, and I don't think that's all that bad…I do like the story, and I think that the trust has a big position, and I feel very good about it,” Cramer noted.

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Why It Matters: Cramer’s remarks come at a time when Ford is striving to innovate and maintain its competitive edge in a rapidly evolving automotive market. Earlier this month, Ford announced a delay in the launch of its all-new three-row electric vehicles at the assembly complex in Oakville, Ontario, pushing the expected debut from 2025 to 2027.

However, Ford has shown resilience by adjusting its strategy. A recent price cut on the Mustang Mach-E electric SUV led to a surge in sales, indicating that affordability is a significant factor in consumer adoption of electric vehicles. This was underscored by analytics firm Cloud Theory, which highlighted the impact of Ford’s pricing strategy. The firm also cautioned that the next decade could be fraught with uncertainties for the EV market.

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