Cramer: Heinz-Kraft Deal 'A Brilliant Move By All Involved'

Kraft Foods Group Inc (NASDAQ: KRFT) announced on Wednesday that it will be merging with 3G Capital-owned H. J. Heinz Company, following which Kraft shares skyrocketed at day's opening and is currently trading more than 40 percent above previous close.

CNBC's Jim Cramer discussed how this deal is beneficial for everyone involved.

Pantry Brands

"When the stock [Kraft] was up 15, I think it was ridiculous. Ridiculously too low. Stock should be up 25, maybe 30 points," Cramer said.

"Let me give you my thesis, okay? First of all these are brands that actually carry much better international than domestic. Domestic, these are all pantry brands. You are not going to see these brands in Whole Foods."

Related Link: Warren Buffett Breaks Down The Heinz-Kraft Deal

Becoming More Organic

"Most countries, specifically developing countries, are well behind us in terms of natural and organic. These will sell. While I have been recommending Kraft as a takeover candidate, while Kraft-Heinz reinvents itself, maybe by buying WhiteWave, maybe by buying Hain (Celestial Group) – becoming more natural and organic; becoming less pantry."

Unique Move

Cramer continued, "This is a unique move in that Kraft was being eviscerated at every single level, whether it be WhiteWave coming in with Horizon lunchables, whether it be plant-based foods that are taking up place of their beverage business, whether it be Hain Snacks that are taking the place of many of their snacks.

"Every one of their brands is under assault, whether it be Hampton Creek and mayonnaise. This was simply one of those dying companies that can be reinvigorated by going to, where? Many countries, frankly, are not as interested in health – the same countries that still drink Coca-Cola. So, it's a brilliant move by all involved," Cramer concluded.