Katzenberg's DreamWorks Animation (DWA) Collaborates With Samsung

DreamWorks Animation (NASDAQ: DWA) has announced its collaboration with TV set maker Samsung to promote its 3D products.

While talking with CNBC, Jeffrey, Co-Founder & CEO, DreamWorks, stated that his firm would follow a skimming policy, where the products would be initially launched at the high-end of the price spectrum and later would be trickled down. He also expressed his optimism over Samsung's capacity to deliver high quality products.

Katzenberg also said that 3D products have a bright future as shown by the latest blockbuster 'Avatar'. According to him, 70% of Avatar's revenue was derived from 3D screening. He also said that 3D TV contents are likely to be introduced by sports and games channels.