Disney Must Get Its Movie-Marketing House in Order

Disney (NYSE: DIS) management has decided to hire a new marketing person to sell Pirates of the Caribbean: On Stranger Tides, a movie that will hit theaters in May 2011, according to The Hollywood Reporter. This move should make Disney shareholders at least a little concerned. Apparently, the current marketing chief, M.T Carney, may not have all that it takes to maximize the financial potential of the potential blockbuster.

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