Twitter's Dick Costolo Talks Future of Twitter, Interactive Marketing

Twitter's operations chief told more than 2,000 marketers today that the new enhancements to Twitter will make the social media channel more effective and more engaging for consumers and marketers around the world.

Twitter Chief Operations Officer Dick Costolo told attendees at Connections ‘10, ExactTarget's annual user conference, the new Twitter makes it easier for users to see information about the authors of Twitter posts, engage in conversations and more easily link to photos and videos.

“The new Twitter provides a richer, more compelling environment for businesses and customers to engage in conversation,” said Costolo.

Costolo's comments follow the Tuesday launch of the ExactTarget Interactive Marketing HubTM and CoTweet 3.0 Enterprise Edition.