Google Snaps Up SparkBuy

Google (GOOG) has acquired Sparkbuy, an online service that allows users to compare prices and features of electronic gadgets. Details of the transaction were undisclosed, but Sparkbuy said it plans to shut down the service, and Sparkbuy's three-person team will move into Google's offices in Kirkland, Washington.

The Seattle startup was launched less than 6 months ago and was led by entrepreneur Dan Shapiro. This was Shapiro's second turnaround in less than two years. In December 2009, his photo-sharing company, Ontela, merged with Photobucket.

"We are pleased as punch to announce that Sparkbuy has been acquired by Google," said a posting on the SparkBuy's website. "We're stoked about the opportunity to share our vision for search with a broader audience."

Google already operates a product comparison service, originally called Froogle and now known as Google Shopping. The service compares all kinds of products, including gadgets, gifts and clothing. Google is expected to use SparkBuy's in-depth search engine in its Google Product Search feature.

Google's share price was up about $5 to $523.45 in morning trading before slipping back to near the opening price.