Kevin Krim Quits Bloomberg.com; Maybe He'd Like to Work for Benzinga Instead?
The former Yahoo! VP of Product and Strategy is moving on.
According to Business Insider, Kevin Krim was hired to save Bloomberg.com. Last December, he told Benzinga's own Jason Raznick about the progress that had been made.
“We, according to comScore (NASDAQ: SCOR), have over 20 million unique visitors a month, which puts us right behind the big two portals, Yahoo! (NASDAQ: YHOO) and MSN (NASDAQ: MSFT) and the Dow Jones network of sites,” said Krim, who served as Bloomberg's Global Head of Web Properties. “So that's really significant. That represents 40% growth year over year in our overall audience. Obviously we picked up BusinessWeek.com through the acquisition and have transformed that into Bloomberg BusinessWeek. So some of that growth we picked up through acquisition, but most of it has been organic.”
Full Interview: Why Bloomberg Invests in Media - Kevin Krim - Zing Talk
During the interview, Krim expressed his confidence in the future of Bloomberg.com. “We are inherently digital,” he said. “We don't have some of the legacy constraints that some of our competitors do. And we have a business model that allows us to be aggressively out there when others are trying to tinker with the access model by putting up paywalls to try and wring more dollars out of their audiences.”
Krim, if you're listening, please get in touch with us. We'd love to talk!
And readers – don't miss our full interview with the former Yahoo! and Bloomberg exec.
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