What Can $250 Million Buy Facebook?

Facebook (NASDAQ: FB) may have spent $1 billion on Instagram, but that doesn't mean the company isn't willing to part with another bag of cash.

This time, the bag is filled with $250 million.

According to Business Insider, Facebook is interested in buying Wildfire Interactive, a company that claims to have built an "easy-to-use yet powerful tool to grow, engage, and monetize your audience on Facebook, Twitter, YouTube and LinkedIn (NASDAQ: LNKD)."

Facebook just happens to be a Wildfire customer, along with Sony (NYSE: SNE), Target (NYSE: TGT), Universal, Virgin, and other large multinational corporations.

Business Insider believes that the acquisition makes some sense because Facebook needs to "find a way to tax marketers for the value they get out of pushing their products using Facebook's free tools." Further, the business publication reports that Goldman Sachs (NYSE: GS) could be Wildfire's banker and that it is pushing for the company to seek additional bidders.

"Given that Google (NASDAQ: GOOG) wanted to buy Buddy Media, but lost out, it's probably safe to assume it's interested," Business Insider added.

Buddy Media was ultimately acquired by Salesforce.com (NYSE: CRM).

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