Ford's December Sales Disappoint, Shares Fall 3%

Ford Motor Company (NYSE: F) reported December sales of 220,671 vehicles, up 1 percent from a year ago and the “best December sales since 2005” according to the company, but well below analyst expectations of a nearly 3 percent increase.

Ford reported sales of 2,480,942 vehicles in 2014, flat versus a year ago, “primarily due to the all-new F-150 changeover and a planned 15 percent reduction in daily rental sales,” according to the company’s press release.

“Fusion and Escape posted record years, and our newest products – including Mustang and Transit and Lincolns – are attracting strong customer demand,” said John Felice, Ford vice president, U.S. Marketing, Sales and Service. “Demand for the all-new F-150 also is very high, and it now is the fastest-turning vehicle in Ford showrooms, averaging just five days on dealer lots in December.”

Ford recently traded at $14.84, down 3.4 percent.