Amazon's Black Friday Footprint Was Enormous, Data Reveals

• Shares of Amazon.com, Inc. (NASDAQ: AMZN) hit a new all-time high of $684.82 on Wednesday after data showed the online retailer dominated Black Friday sales.
• Slice Intelligence told TechCrunch that Amazon won Black Friday as its platform accounted for 35.7 percent of e-commerce spending.
• Best Buy Co Inc (NYSE: BBY) was a distant second with a 8.23 percent share, followed by Macy's, Inc. (NYSE: M)'s 3.38 percent take.

According to Slice Intelligence, Black Friday shoppers turning to their computers and smart devices to find a good deal were more likely to have found one on Amazon.

Slice told TechCrunch that Amazon dominated online Black Friday sales as its platform accounted for 35.7 percent of all e-commerce spending on November 27. Best Buy came in second place, although its 8.23 percent of total online revenue fell well short of Amazon's. Macy's 3.38 percent made the retailer the third-most popular destination for online shoppers.

Related Link: Black Friday Sales Of The Apple Watch Could Be A Barometer For Apple's Growth This Holiday Season

Wal-Mart Stores, Inc. (NYSE: WMT)'s 3.35 percent was sufficient to make it the fourth-most popular online destination.

Slice's report is consistent with Amazon's own commentary. The company said in a press release that it sold "millions of devices." In fact, the two highest sold products products out of all of the products available on Amazon.com were the company's own Fire tablet and Fire TV Stick.

Amazon also noted that the No. 1 best seller across all $100+ products available on Amazon.com during Black Friday was the Amazon Echo – a wireless speaker and voice command device.