Starbucks: The 'New Era' Of Music Is Here

According to Starbucks Corporation (NASDAQ: SBUX), the "new era" of music is here and can be experienced at more than 7,500 restaurant locations.

Starbucks stated in a blog post that it has launched a new "digital music experience" with Spotify, a streaming music service, that allows Starbucks Mobile App customers to discover the music that is playing overhead in its stores.

Starbucks added that the first-of-its-kind music experience is available to iPhone and Android users within the app. In addition to being able to discover music that is playing overhead, the app will be able to retrieve recently played songs, save songs to a personal playlist, and more.

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"Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment," said Howard Schultz, chairman and CEO of Starbucks. "Today is the next era in that experience. We are merging the physical and digital, providing new access points for Spotify as they continue to grow globally, placing more control into our customers' hands and giving artists the world's largest stage for them to share their talent."

"Starbucks shares our passion for music and desire to create the best, personalized experience for users and customers," said Daniel Ek, CEO of Spotify. "Together with Starbucks, we're creating a unique new digital music experience that offers Starbucks customers and Spotify users the ability to discover even more music at Starbucks and enjoy that same music and more on Spotify, whenever they want and wherever they are."