For First Time Ever, Amazon Will Have A Super Bowl Commercial

With Super Bowl 50 less than two weeks away, Amazon.com, Inc. (NASDAQ: AMZN) just released a "sneak peek" of its first-ever Super Bowl commercial on YouTube.

The e-commerce giant is betting big on its advertising campaigns by leveraging the largest sport events taking place. Amazon's latest teaser is 30 seconds long and features actor Alec Baldwin and former football player Dan Marino using Amazon Echo powered by Alexa to help plan a Super Bowl party.

See Also: Snapchat Might Be Changing The Way We View Super Bowl Commercials

As reported by Mashable, Amazon's first Super Bowl ad was created by advertising agency Leo Burnett. Amazon is also planning to release two additional teasers prior to the big game on February 7.

The Amazon Echo home connection appliance retails for $179.99 USD. The Alexa interface acts as a meeting participant that can virtually retrieve data, allowing all parties to listen to questions and answers.

Amazon's stock opened at $601.25 and was recently trading down about 1.2 percent at $593.77. The company is scheduled to post its Q415 quarterly earnings results on Thursday.