Sequential Brands Announces New Collaboration With Staples

Shares of Sequential Brands Group Inc (NASDAQ: SQBG) were trading higher by nearly 3 percent on Monday after the company announced its brand of office products will be available for sale at more than 1,100 Staples, Inc. (NASDAQ: SPLS) and online at Staples.com/MarthaStewart.

Sequential Brands teamed up with Martha Stewart to create Office by Martha Stewart to sell notebooks, message boards, folders and other business and home office supplies.

"I am thrilled to collaborate with Staples in a direct retail program that will enable us to grow our brand and offer consumers across the country beautifully designed office products that make organizing your workspace simple, stylish, and functional," said Martha Stewart.

"We're excited about the new beautiful Office by Martha Stewart collection and our collaboration with Martha Stewart who is a true expert in organization and design," said Liz Haesler, Senior Vice President, Office Supplies, Machines, Furniture and Breakroom, Staples. "The collection provides our customers with inspiration to manage their office or home command center in an incredibly stylish and functional manner."