LifeVantage To Commence Sales In Netherlands In June

LifeVantage Corporation (NASDAQ: LFVN), disclosed its continued expansion into the European Union. As part of that move, the company will commence sales activities in the Netherlands officially beginning June 1.

The company quoted the estimation of World Federation of Direct Selling Associations (WFDSA), which said that the European Union represented nearly $33 billion in retail sales in 2014.

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LifeVantage President and CEO Darren Jensen said, "I see the Netherlands as one of the ideal gateway markets for entry into continental Europe. The Netherlands is ideally situated geographically to serve as our base of operations in Europe."

He continued, "The European market as a whole is in alignment with our culture at LifeVantage because they are a brand and product focused area with loyal customers and incredible field leadership."

At time of writing, the stock was down 1.03 percent.