Skip to main content

Market Overview

SodaStream...For Beer?

Share:
SodaStream...For Beer?

Shares of Sodastream International Ltd (NASDAQ: SODA) surged higher by more than 11 percent early Tuesday morning after the company announced it will begin selling a home beer making system.

Sodastream, best known for its at-home carbonated water making kit, added that its new "Beer Bar" kit will allow consumers the ability to create crafted beer in seconds by adding a "Blondie concentrate" to Sparkling Water.

Related Link: Following 3-Way Merger, Goldman Initiates Coca-Cola European Partners

"We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer," said Daniel Birnbaum, CEO of SodaStream. "Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand."

The new beer making kit will be initially launched in Germany and will be expanded to other markets in late 2016 and 2017.

 

Related Articles (SODA)

View Comments and Join the Discussion!

Posted-In: Daniel Birnbaum SodaStream SodaStream Beer SodaStream Sparkling WaterNews Trading Ideas Best of Benzinga

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
SPAC
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com