Which Is More Important To Amazon: Cyber Monday Or Q3 Earnings?

Now that Amazon.com, Inc. (NASDAQ: AMZN)’s Q2 earnings report is officially in the books, investors are looking forward to Q3 earnings in October as the next major catalyst for the stock. However, just one month later, Cyber Monday will also likely be a huge day for the stock.

In 2014, Cyber Monday sales reached roughly $2.6 billion, but last year they jumped 16 percent to $3.0 billion.

Amazon single-handedly captured 36.1 percent of the Cyber Monday market share last year, which amounts to roughly $1.10 billion in sales in a single day.

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On the past three Cyber Mondays, Amazon has witnessed an uptick in volatility. The stock is averaging a 1.75 percent move on the day. By comparison, Amazon stock moved an average of just 0.8 percent on its past two Prime Days.

While those numbers certainly make Cyber Monday a tradeable event, it still nowhere near as big of an impact event as earnings.

Amazon’s Q2 earnings report produced a one-day move of only 0.8 percent. However, it’s the only time out of Amazon’s last six earnings reports that the stock has moved less than 6.2 percent. In the last six quarters, Amazon is averaging an 8.0 percent one-day earnings move.

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