Apple's Privacy Rule Gaps Trigger Concerns: FT
- Apple Inc (NASDAQ: AAPL) has been forced to tighten its April privacy rules following warnings regarding user data collection despite opting out of tracking, the Financial Times reported.
- Third parties continue to identify non-consenting users by employing different methods triggering confusion over the iPhone maker’s new policies.
- A vendor reportedly managed to continue collecting data on over 95% of its iOS users through a secret method called “fingerprinting” despite Apple’s ban on the tactic.
- Some ad tech groups believed that the probabilistic identification methods could bypass Apple’s new norms as the method depended on temporary, aggregated data instead of unique or permanent device IDs.
- Marketing strategy consultant Eric Seufert expects Apple to elaborate on the matter shortly and possibly during its annual developers’ conference on Monday.
- Seufert drew parallels with Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) Google’s multiple lawsuits for not turning off its location history in 2018.
- Price action: AAPL shares traded lower by 0.39% at $125.05 on the last check Monday.
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