H&M Back On Alibaba's Tmall Months After Controversy Over Uyghur Comments Forced It To Shut Store

Swedish fashion giant Hennes & Mauritz (OTC: HNNMY) has reopened its official store on Alibaba Group Holding’s (NYSE: BABA) Tmall months after the Chinese e-commerce platform took it down over the brand's criticisms of human rights abuses in the Uygur Autonomous Region of Xinjiang.

Neither H&M nor Tmall released a statement on what prompted the reopening. H&M declined to comment in response to a Benzinga query and an email sent to Tmall seeking comments didn't elicit any response as of press time.

See Also: Report Says China Using Political Crackdown Tools To Combat COVID-19 Outbreaks In Sensitive Regions Tibet, Xinjiang

The reopening was first noticed by Chinese netizens, according to Reuters.

H&M, in early 2021, was among several brands that raised concerns over alleged human rights abuses against Uyghur Muslims in China's Xinjiang province — which led to massive backlash from Chinese shoppers.

The statement from the world's second-largest fashion retailer led celebrities to cut ties with the brand and e-commerce platforms to drop H&M.

According to U.N. experts and rights groups, over a million people, mainly Uyghurs and other Muslim minorities, have recently been detained by the Chinese authorities in camps in Xinjiang. At the same time, China has refuted all allegations of abuse.

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