Apple Analyst Pretty Sure You Won't See Physical Buttons On iPhone 15

Apple Inc.'s (NASDAQ: AAPL) 2023 high-end iPhone 15 series may switch to solid-state buttons from physical ones, and Cirrus Logic Inc. (NASDAQ: CRUS) could be at the center of this change. 

What Happened: Ming-Chi Kuo, an analyst at TF International Securities, has reiterated his statement about Apple moving to solid-state buttons with iPhone 15 series. He said mentioned about it once in October.

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In a new tweet, he said that "Cirrus Logic" will be "the primary winner" behind this move. 

(1/5)
Cirrus Logic is the primary winner for canceling physical buttons and the change to adopt solid-state buttons on the 2H23 high-end iPhone 15 models. https://t.co/CNfZOYwRXn

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) January 11, 2023

Kuo said that Cirrus Logic will be Apple's "exclusive supplier of Taptic Engine's controller IC for solid-state buttons" and could benefit substantially from this new design. 

(3/5)
As the exclusive supplier of Taptic Engine's controller IC for solid-state buttons, Cirrus Logic stands to benefit markedly from this new design. If users respond well to this new design, I think it may be adopted in other high-end models of product lines in the future.

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) January 11, 2023

He further doubled down on his previous statement about premium Android smartphone manufacturers following suit, saying, "If users respond well to this new design, I think it may be adopted in other high-end models of product lines in the future."

Why It's Important: In October, Kuo cited his latest survey saying the volume and power of two high-end iPhone 15 models could adopt a solid-state button design — somewhat similar to the home button of iPhone SE 2. 

He said the new design could essentially replace the physical/mechanical button design.

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