Meta Rival TikTok Loses Key Official As It Struggles To Win US's Vote Of Trust
- Eric Han, in charge of TikTok's U.S. trust and safety operations for years, will depart in May amid increasing pressure for the U.S. government to ban the popular video-sharing app.
- TikTok promoted Han to lead trust and safety at the company's newly walled-off U.S. data operations in December, Bloomberg reports.
- Han has been one of the most prominent officials in TikTok's all-out effort to persuade skeptical lawmakers and policymakers about the app's safety.
- TikTok is amid a national security review in connection with its ownership by Chinese tech giant ByteDance Ltd and multiple bills in Congress that could limit access to the app.
- In December, TikTok combined its global trust and safety team with its U.S.-based trust and safety group, which Han had led from Los Angeles.
- Reportedly, the move frustrated Han after TikTok promoted him to the head of trust and safety for the new U.S. Data Security team meant to appease U.S. national security concerns.
- In March, TikTok CEO Shou Chew appeared before Congress, fielding questions about potential influence from China, dangerous content on the platform, and user data protection.
- TikTok has struggled to hire seasoned, public-facing executives willing to be the front people between anti-China politicians and TikTok.
- TikTok, once best known for viral dance videos and pop songs, has been giving social media platforms like Meta Platforms Inc (NASDAQ: META) and others a hard time winning new subscribers.
- Photo by olivier-bergeron via Unsplash
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