Nvidia's 'Creepy AF' AI Tool Splinters Twitter: Is Eye Contact With Your Audience Worth The Chills?

Nvidia Corp’s (NASDAQ:NVDA) latest update to its Broadcast software has set social media ablaze with a devising discussion surrounding its “creepy AF” Eye Contact feature.

What Happened: Nvidia has released version 1.4 of its NVIDIA Broadcast software. With this update, the company has an Eye Contact feature that has sparked a contentious debate on Twitter. 

The feature essentially leverages an AI-powered effect that simulates eye contact between the speaker and the camera, enhancing engagement and improving communication during video conferences and content creation.

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A Twitter user with 1.4 million followers on the platform shared the news and a video using the feature. It is important to note that the Eye Contact feature is currently in beta, and the company has asked users for feedback to improve its performance. 

Unsurprisingly, in the comment section, while some argued that the feature brings a human touch to virtual interactions, many labeled it “creepy AF” due to its uncanny valley effect. 

Why It’s Important: Alongside Eye Contact, the update includes other enhancements such as the Vignette effect, providing an AI-simulated bokeh visual for webcams, and improved stability and segmentation for virtual backgrounds. 

Additionally, the company stated that more than 20 partners have already integrated the Broadcast effects into their apps, and the software is preinstalled in select laptops from Acer, Asus, Gigabyte, MSI, Lenovo, and Razer, offering AI-powered experiences for microphone, webcam, and speakers. 

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