Are Reports Of Meta's Threads Death Greatly Exaggerated? Mark Zuckerberg Says The 'Twitter Killer' Has Almost 100M Monthly Users
Meta Platforms Inc. (NASDAQ:META) CEO Mark Zuckerberg revealed during the company’s latest quarterly earnings call that Threads, the platform dubbed as “Twitter Killer,” has amassed just under 100 million monthly users since its launch in July.
What Happened: During Meta’s third-quarter earnings call on Wednesday, Zuckerberg provided an update on Threads, indicating that the platform has garnered impressive momentum in just three months since its debut.
He said, “We’re three months in now, and I’m very happy with the trajectory. There are just under 100 million monthly actives at this point,” challenging earlier speculations of the app’s potential decline.
In his statement, Zuckerberg also said that he has long believed that there should be a “public conversation” platform catering to a billion users that is a “bit more positive,” possibly taking a dig at Elon Musk’s X (formerly Twitter) which has been accused of spreading negativity.
“And I think that if we keep at this for a few more years, then I think we have a good chance of achieving our vision there,” Zuckerberg concluded.
Meta’s chief financial officer, Susan Li, echoed the positivity, stating, “Threads also remains a compelling long-term opportunity and we’re excited to build on the strong product momentum we have going into next year.”
On the same day, in a Threads post, Instagram chief Adam Mosseri expressed optimism for the platform’s future saying, “we have lots more to do and need to be careful not to be too confident. I’m hoping we can land support for Europe, early Fediverse progress, better Instagram integrations, and trends in the next few months.”
It is worth noting that Threads remains unavailable in Europe due to regulatory compliance concerns, hindering its global expansion.
Why It’s Important: Previously, it was reported that Threads, which crossed the 100 million sign-up mark in just five days of its launch, has witnessed a considerable decline in active users, dropping from 3.3 million in July to 1.1 million in the first half of September.
The app faced severe backlash for not having adequate features but gradually started offering more functionality, including a web app, ability to search for posts and the edit feature.
Having said that, many users are still unhappy about Threads’ vague stance on news content.
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