Call of Duty: Black Ops Sets New 5-Day Entertainment Industry Sales Record; Worldwide Sales over $650M

Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Treyarch's Call of Duty: Black Ops has shattered theatrical box office, book and video game sales records for five-day worldwide sell through in dollars.

The game established an all-new five-day worldwide sell-through record of more than $650 million, exceeding Activision's previous five-day worldwide record of $550 million set by last year's Call of Duty: Modern Warfare 2, according to internal Activision estimates.