Deeproots Partners

JP Donahue, the CMO of Deeproots, a digital agency focused on helping cannabis retailers increase market share, began his journey in the cannabis industry with deep roots in cultivation under California’s Prop 215.  Transitioning from a career in screenwriting and law, Donahue’s...

In the densely populated urban landscapes of New Jersey and New York, cannabis delivery presents unique challenges and opportunities. The Benzinga Cannabis Market Spotlight conference in New Brunswick, NJ, provided a platform for industry experts to delve into the nuances of delivering cannabis in...

At the highly successful Benzinga California Cannabis Market Spotlight conference held in Los Angeles on February 22, Matt Shterenberg, co-founder of Deeproots Partners, shared his vision on optimizing cannabis retail through technology, emphasizing a principle that seems simple yet is...