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Zynga "Appeals to the Same Psychology as Gambling," Says Analytics Expert Jeff Tseng
Friday, August 12, 2011 - 11:20am | 616It looks like casinos may have finally met their match. When users log into Facebook each day, they don't think that they are entering a gambling arena. When they jump into FarmVille, they don't see it as a virtual slot machine. But ask Jeff Tseng, the co-founder and CEO of user analytics firm...