KPOP

By Lola Sasturain via El Planteo. First published on December 2020. The idea of this chronicle comes from a little boomer initiative: everyone is talking about BTS and I didn't want to be left out. Not only had I never seen or listened to them, but I didn't know where to start. I'm...

One of the top beverage companies in the world is teaming up with K-pop group BLACKPINK. The partnership comes as the music genre has exploded in growth in many countries worldwide. What Happened: Restaurant companies have partnered with musicians as a way to market to new audiences in the past....